Netball World Cup
Brief: Get people excited for the 2015 World Cup in Sydney, while celebrating the amazing athletes involved. Especially the Diamonds.
Idea: Reflect the inner strength and characteristics of the players. We interviewed various players and coaches to get their views on their teammates’ strengths, then used these to develop shadowy alter egos.
Results: Maybe it’s a coincidence, but the Diamonds won the World Cup...
My role: Creative, Writer