Brief: Increase product awareness and educate on product credentials within the US market.
Idea: Show each element of a Ferrero Rocher in an unexpected way – an otherworldly chocolate journey. We then worked with Rising Sun Pictures (CG for Gravity, X-Men, Thor: Ragnarok) to bring it to life.
Results: The most effective US ad in Ferrero Rocher’s history; a 14% increase in sales year-over-year, moving the brand into the number 2 position for luxury chocolate in the US.
The campaign was picked up in other territories, including the UK and Canada and was similarly effective – as a result of the content, “Ferrero Rocher achieved the highest uplift in Ad Awareness of any brand in the UK”*
My role: Creative Director, Writer
* Source: yougov.co.uk