Brief: Launch Estée’s range of “Love” lipsticks with a 30-second ad featuring Kendall Jenner.
Idea: Let’s do something different. An original song with a narrative music video that revolves around the product. Include Kendall Jenner and Elle King.
Results: Over 2 million unpaid views (and 11 million streams on Elle King’s Spotify). Estée Lauder’s most successful advertising ever.
“A stylish, comedic masterpiece” – Huffington Post
Webby’s 2018 Official Honoree – Short Form (Branded)
My Role: Concept development and co-writer with Daniel Rosenberg and Tim Piper.