Brief: Build awareness and engagement in the lead up to the Adelaide Film Festival.

Idea: The first film written through social media voting. In other words, give the audience something they’d really want to see – a film written by them.

We then shot it and edited it in two weeks, and it premiered at the Festival.

Results: Increased social media engagement up to 40% across channels and helped the Festival exceed box office expectations.

AADC Awards 2016 - Best Interactive Campaign

Campaign Brief - Best Ads

My role: Lead Creative