Brief: Build awareness and engagement in the lead up to the Adelaide Film Festival.
Idea: The first film written through social media voting. In other words, give the audience something they’d really want to see – a film written by them.
We then shot it and edited it in two weeks, and it premiered at the Festival.
Results: Increased social media engagement up to 40% across channels and helped the Festival exceed box office expectations.
AADC Awards 2016 - Best Interactive Campaign
Campaign Brief - Best Ads
My role: Lead Creative